Sony Photos Networks India (SPN) on Wednesday stated it has signed a two-year pact with Bundesliga Global, a subsidiary of DFL Deutsche Fußball Liga, for unique media rights to broadcast the premier German soccer league, Bundesliga in India and the subcontinent. The settlement comprises Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan, the corporate stated in a commentary. The deal which has already commenced will run till the tip of the 2022-23 season and lovers can catch the reside motion from Bundesliga on SPN”s linear sports activities channels and on-demand OTT platform, SonyLIV, it added.
Commenting at the construction, SPN Leader Income Officer, Distribution and Head – Sports activities Industry Rajesh Kaul stated,”The Bundesliga is likely one of the hottest membership soccer leagues on the earth and boasts of a powerful fan following in India, making it a really perfect addition to Sony Photos Community”s portfolio of elite global occasions.”
He additional stated,”We’re taking a look ahead to operating with Bundesliga to serve our audience in India and the Indian subcontinent with the most productive protection of Germany”s main soccer festival.”
Bundesliga Global Leader Government Officer Robert Klein stated,”With this new deal, we’re ready to ensure Bundesliga lovers a spot to look at their staff each unmarried matchday. We’re taking a look ahead to operating with Sony Photos Networks India right through India and the Indian Subcontinent to ship the entire twists and turns of the following Bundesliga seasons.”
He stated with a view to building up the recognition of Bundesliga in India, there can be persisted on-ground actions in India to deliver German soccer to the native lovers so that they’ve the chance to interact firsthand.
In 2019, Bundesliga had organised the Oktoberfest Enjoy the place FC Bayern München Legend Klaus Augenthaler joined fan teams in Mumbai for a “Klassiker Fan Fit” and the season earlier than, German soccer legend Lothar Matthäus had travelled to Kochi and Mumbai, visiting a soccer faculty and a FC Bayern fan membership to fulfill and have interaction with supporters.