Not anything, the start-up which introduced the ear (1) wi-fi earbuds this summer season, has showed its collaboration with tech massive Qualcomm for the longer term line-up of goods. There could also be affirmation of $50 million in contemporary investment for Not anything. The corporate showed plans for launches in new product classes over the following couple of months and the Qualcomm partnership. The partnership will permit Not anything get right of entry to to the Snapdragon platform that would turn out to be a trump card for the following product classes the corporate needs to go into.
“The a hit release of our first product, ear (1), proved that there’s room for a brand new challenger logo to emerge and disrupt as of late’s sea of sameness,” says Carl Pei, CEO and Co-founder of Not anything.
Not anything’s earbuds were neatly gained. In two months, the London-based client tech corporate says, it has shipped over 100,000 gadgets. In India, the product is priced at ₹5,999 which is considerably extra reasonably priced than the worldwide pricing of £99, $99, and €99. The ear (1) stays to be had solely on Flipkart in India. It has a vital worth merit over identical noise cancelling wi-fi earbuds such because the OnePlus Buds Professional (round ₹9,990). The just lately introduced Google Pixel Buds A-series (round ₹9,999) also are costlier, and don’t have energetic noise cancellation.
Qualcomm has an in depth lineup of Snapdragon platform merchandise throughout smartphone processors, audio, synthetic intelligence, wearables, and good houses. Those come with the Snapdragon Put on platform, Imaginative and prescient Intelligence platform, Snapdragon Sound, Good Show 200 Platform, and the Snapdragon smartphone merchandise, with the Snapdragon 888 5G cell platform because the flagship product at the moment.
“Via combining the facility and potency of Snapdragon cell platforms with 5G connectivity throughout many alternative classes of gadgets, we’re fostering the advance of cutting edge merchandise which might be meant to profit shoppers and ship richer, extra immersive stories,” says Enrico Salvatori, senior vice-president and president, Qualcomm Europe/MEA, Qualcomm Europe, Inc, in a commentary.
The contemporary investment of $50 million as a part of its Collection A extension comes when the corporate might be lining up launches over the following couple of months. Not anything has shared a complete record of traders. Axel Christofer Hedfors and Sebastian Ingrosso, who’re individuals of the song team Swedish Area Mafia, are showed to have invested in Not anything. “We look ahead to operating along Qualcomm Applied sciences and our strategic traders to succeed in Not anything’s subsequent segment of expansion,” provides Pei.
In January, Not anything raised $15 million in Collection A investment, which adopted the $7 million in seed investment in November 2020. Not anything’s traders come with Google Ventures, Kevin Lin, the co-founder of Twitch, Steve Huffman who’s co-founder and CEO of Reddit, and Kunal Shah, founding father of Indian fintech start-up CRED.