TORONTO: The Toronto Maple Leafs sported TikTok decals on their helmets Wednesday night time for the season opener towards the Montreal Canadiens.
The groups mother or father corporate introduced a care for TikTok previous Wednesday for the social media platforms brand to seem on avid gamers helmets right through the season.
Maple Leaf Sports activities and Leisure stated the one-year settlement with the video-sharing carrier additionally contains in-arena and virtual branding, concession pieces impressed by means of TikTok, and extra collaborations with the companys different sports activities houses.
The NHL added helmet commercials final season and the board of governors has unanimously licensed sponsor patches on jerseys starting subsequent season.
The NBA started promoting jersey sponsorships in 2017-18 when Nike changed into the leagues reputable attire corporate.