The actor had confronted backlash for that includes in an commercial of a paan masala emblem.
Superstar Amitabh Bachchan has withdrawn from an promoting marketing campaign of a paan masala emblem and mentioned he has returned the cash he had won for selling it.
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The 79-year-old actor had confronted backlash for that includes in an commercial of a paan masala emblem. A number of fanatics of the display screen icon had expressed their displeasure over the actor’s resolution.
A weblog publish, addressed by way of “the workplace of Mr. Amitabh Bachchan”, on Sunday night time knowledgeable that he’s now not related to that emblem’s promotions.
“A couple of days after the industrial was once aired, Mr Bachchan contacted the logo and stepped out of it final week. Upon checking why this unexpected transfer – it was once printed that after Mr. Bachchan changed into related to the logo, he wasn’t mindful that it falls below surrogate promoting,” learn the weblog publish.
“Mr. Bachchan has terminated the contract with the logo, has written to them his termination and has returned the cash won for the promotion,” it added.
Closing month, the Nationwide Group for Tobacco Eradication (NOTE), an NGO, had additionally appealed to Mr. Bachchan not to be part of ads that advertise paan masala manufacturers.
In an open letter, NOTE president Dr Shekhar Salkar had mentioned that the actor will have to withdraw from “surrogate” paan masala ads and reinforce the reason for the anti-tobacco motion.